GROGTAG BEER & WINE LABELS
One of my main objectives while working at GrogTag was designing beer and wine labels! I was given a lot of creative freedom but I also had to work with restrictions because each label had to be customizable for our online customers.
LOVE + DYE LOGO, PACKAGING + WEBSITE DESIGN
Challenge: Create a high end hair dye product for alternative and unique people who want to show off their unconventional hair style.
Solution: The target audience for Love&Dye doesn’t want anybody else to have THEIR color, and they want to feel like they are a significant part of the color creating process. They log in at loveanddye.com and take a quiz so that the Love&Dye company can get to know their hair and what it needs. Then the user gets to create the perfect color that they have always been dreaming of and name it too. When their color arrives in the mail all of the packaging is printed to match the color that they created and comes with a tint brush, 2 hair clips, a hair cap, latex gloves, a bowl, sample packets of stain guard, stain remover, shampoo and conditioner, and of course a 4 oz bottle of hair dye so that they can immediately go dye their hair. The Love&Dye logo when looked at closely has a hair-like quality to it because of the wisps coming off it and the secondary logo of an anatomical heart with two tint brushes crossed below it is a play on a skull & cross bones.
DRAGON SNOW ICE CREAM SHOP LOGO DESIGN
LONGHORN BALLROOM RE-BRAND
2017 | Logo, Business Cards and Brand Guide Book
BOUCHERCON LOGO VARIATIONS
2015 | World Mystery Convention
THE PASTEL LADY STICKER SHEET & IOS PACK
Challenge: Create a logo for covEars, a new company selling patterned covers designed to fit over the ears of Mickey Mouse hats from Disneyland.
Solution: The covEars name is a very playful and cute joke once you figure out how to pronounce it. The two Disneyland mega fans/owners of the company were struggling with how to get people to read it correctly and get the pun, and that is something I focused on when creating the logo. Another focus was to illustrate what the company does within the logo without violating Disney’s copyright to the iconic Mickey Mouse ears. I found that just the suggestion of the shape of Mickey Mouse hats was possible by putting ears on the “e” and making it slightly larger than the other letters helped with the pronunciation. I also wanted to show that covEars don’t come in just one style by creating different color and pattern variations for the logo’s ears.